Policy on the Storage and Destruction of Communications and Marketing Data
Introduction
The purpose of the retention and destruction policy is to outline GATE Institute’s approach to managing the storage and secure destruction of information related to our events and media campaigns in accordance with our business requirements and legal obligations.
Retention periods for information processed for communications and marketing purposes
| Reason for storage | Retention period | Action | Source of storage | Responsible person | |
| Marketing research, press releases, media campaigns, information materials, image archives | Last action in the procedure | 6 years | Review | Business necessity | Director of Business Development, Public Relations and Marketing |
| Events and briefings for staff, public engagement and media appearances | Last action in the procedure | 3 years | Review | Business need | Director of Business Development, Public Relations and Marketing |
| List of event attendees | Last action in the procedure | 400 days | Destruction | Business necessity | Director of Business Development, Public Relations and Marketing |
| Registrations for webinars and other live events | Completed webinar/live event | 12 months | Destruction | Business necessity | Director of Business Development, Public Relations and Marketing |
| Recordings of webinars and other live events | Completed event | 12 months | Destruction | Business necessity | Director of Business Development, Public Relations and Marketing |
| Journalistic information | Request from a journalist for information relating to them to be deleted | Immediately upon receipt of the request | Destruction | Business necessity | Director of Business Development, Public Relations and Marketing |
| Media communications | Creation | 3 years | Review | Business need | Director of Business Development, Public Relations and Marketing |
| Contact information for the e-newsletter | Last action in the procedure (GATE Institute stops sending the newsletter) | 6 months | Destruction | Business necessity | Director of Business Development, Public Relations and Marketing |
| Analytical information related to the electronic newsletter | Last action in the procedure | 2 years | Destruction | Business necessity | Director of Business Development, Public Relations and Marketing |
| Prohibited list of email addresses of data subjects who have stated that they do not wish the GATE Institute to contact them by email | Completion of the list according to requests received | 12 months | Destruction | Business necessity | Director of Business Development, Public Relations and Marketing |
| Opinion surveys after events, training courses, etc. | Completion of the study | 30 days | Destruction | Business necessity | Director of Business Development, Public Relations and Marketing |
Last updated: 16 September 2024